Curious by Nature
Jelly King was born at Bellwoods Brewery, a Toronto staple since 2012, founded and led by brewers who let curiosity take the lead.
By prioritizing innovation and quality over established norms, we remain dedicated to the pursuit of the perfect beer.
From day one, our mission has remained the same: produce innovative and flavour-forward beverages, champion collaboration, and create a space that cultivates community.
Experiments Gone Right
Over a decade ago, Jelly King broke the rules: why settle for sour or hoppy when you could have both? Lauded as a cult classic with an unparalleled global following, Jelly King converted newbies to beer enthusiasts. With over 100 different fruited variations released over the years, there’s a unique flavour for everyone.
Instantly recognizable, Jelly King’s iconic crown, geometric pattern, and typeface—brought to life in collaboration with Doublenaut Design—create a bold, playful energy that’s unmistakably its own. Born from curiosity, fueled by creativity, and shaped by a few happy accidents, Jelly King has grown from a single beer to a full lineup of flavour-forward beverages, both with alcohol and without. Each beverage is a living entity packed with personality—delivering bright acidity and juicy, expressive character that stands apart.
Flavour That Reigns Supreme
With Jelly King, flavour comes first. Every batch is crafted with care and precision, and packed to the brim with 100% real fruit.
Fun Fact: over the years we've used enough fresh fruit in Jelly King to fill an Olympic sized swimming pool. Here’s what our commitment to quality means:
The highest quality ingredients we can source and finely dialed-in recipes
No artificial flavours or colours
Zero shortcuts
The Jelly Kingdom is a pursuit of flavour that invites everyone to explore, taste, and discover the curious and experimental spirit behind the crown.
